Prague, November 2024
Harnessing the potential of the finest natural ingredients is the driving force behind the new multivitamin from Trime, a Czech startup specializing in premium supplements that closely resemble high-quality, natural foods. Using proprietary technology, Trime concentrates original natural sources, enhancing both the purity and efficacy of the vitamins and minerals in its product. Alongside the new multivitamin, Trime has also undertaken a comprehensive rebranding effort, aiming to reintroduce essential nutrients lost due to urban lifestyles, depleted soils, and industrial food processing.
“Fast-paced lifestyles, daily stress, and over-processed foods are just a fraction of the negative factors modern humans face. These and other reasons make it nearly impossible to obtain essential nutrients solely from a regular diet. For most people, effective supplementation becomes a necessity. However, we must approach supplementation with the same care as diet, seeking not only effective but also long-term safe products. That’s why we design our supplements to be as close as possible to the natural state of their ingredients, without chemical modifications,” explains Michal Kočí, co-founder and CEO of Trime.
Technologies Bringing Us Closer to Nature
Trime’s new multivitamin uses original natural sources processed only mechanically. For example, instead of relying on potassium iodide as a source of iodine, Trime uses seaweed, which naturally accumulates the mineral along with other bioactive compounds. These compounds work synergistically to provide higher nutritional potential than isolated, purified nutrient forms. Ingredients are dried and ground during production without chemical intervention.
“In the supplement industry, raw materials often undergo extensive processing involving synthetic additives, which are rarely disclosed on product labels. Thanks to modern technology, we’ve been able to eliminate this step,” says Jakub Přibyl, product developer and co-founder of Trime.
The multivitamin also features a dual-capsule system—powder and liquid. This design prevents instability caused by interactions between certain nutrients over time. Fat-soluble vitamins, for example, maintain maximum stability in powdered form, while oil-based nutrients like beta-carotene are delivered in liquid capsules. This approach mirrors how these nutrients naturally occur in their original states.
Innovation and a New Look
In addition to introducing new products, Trime has undergone a complete rebranding. This includes a refreshed design and a redefinition of its mission, emphasizing naturalness and safety in supplementation.
“At Trime, we aim to drive change in personal health prevention by providing people with the support they need to face the challenges of modern life, which strips away essential nutrients. We’re not proponents of biohacking or the relentless pursuit of peak physical performance at all costs. Instead, we believe in a return to the basics of healthy living and a careful selection of the purest natural ingredients with maximum nutritional potential,” adds Kočí.
